Subscribe & Save best practices

Put the widget near the buy box — not the footer. Shoppers decide purchase type in the same glance as price and ATC.

Match theme fonts, spacing, and colors. A bolted-on iframe that looks like another brand kills trust.

Never invent free shipping or rewards the store doesn’t offer. Discount % should match the selling plan the shopper will actually get at checkout.

Offer prepaid for shoppers who want fewer charges; keep cadences (30 / 60 / 90 days) labeled clearly. Then let the portal handle skip, swap, and pause after the first order.